BUFFALO GROVE — Affinitiv, a supplier of data-driven advertising and marketing and device answers to the car marketplace, has introduced its new all-in-one control console, DealerLens.

DealerLens permits Affinitiv purchasers to simply measure and benchmark effects throughout a couple of laptop answers, which permits dealerships to trace productiveness extra successfully throughout all dealerships inside of an auto workforce.

Moreover, DealerLens supplies dealerships with a high-level evaluate of the efficiency of every Affinitiv product they’re the use of and the way it interacts with their industry, the corporate stated.

“We offer dealerships and teams productiveness and retention equipment spanning all the operation of a dealership, and we steadily pay attention from our shoppers the want to in reality perceive their industry holistically,” stated Matt Rodeghero, leader product officer at Affinitiv. “We noticed the want to expand DealerLens, to combination information from a couple of equipment, 3rd events, and portions of the operation into one position, whilst making it easy and actionable.

Sponsored by means of greater than two decades of car and advertising and marketing experience, Buffalo Grove-based Affinitiv helps over 5,500 dealerships and each main unique apparatus producer within the nation.


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