Axalta Broadcasts International Car Colour of the 12 months for 2023 – Techno Blue Daring, electrifying colour showcases the colourful power of nowadays

Axalta Coating Programs (NYSE: AXTA), a number one international coatings corporate, nowadays introduced its 2023 International Car Colour of the 12 months – Techno Blue. That is the ninth yr the corporate has featured a trending colour.

Axalta’s 2022 Car Colour Developments ‘Powered via Colour’ highlights the generational traits, converting truth and sure outlook that formed this 2023 variety. Techno Blue is a pulsating colour this is proper on beat with the rhythm of nowadays’s full of life power. The fashionable, whimsical colour additionally embodies the transition from the true to digital international.

“This yr’s colour is colourful and radiates positivity,” stated Hadi Awada, Senior Vice President, International Mobility at Axalta. “Techno Blue is a daring distinction to the sumptuous Royal Magenta, Axalta’s 2022 Colour of the 12 months, moving folks’s mindsets against futuristic considering. I am proud that our Mobility staff continues to pressure traits all through the automobile trade.”

Techno Blue is formulated for more than a few coating answers and enriches the already various Axalta colour palette. As a number one colour skilled in paint and coatings, Axalta makes use of its leading edge era, complicated colour formulations and proprietary insights into international and regional colour personal tastes to pressure long run colour traits.

For more info concerning the International Car Colour of the 12 months for 2023 and Axalta’s colour features, discuss with

About Axalta

Axalta is a world chief within the coatings trade, offering shoppers with leading edge, colourful, gorgeous and sustainable coatings answers. From gentle automobiles, business automobiles and refinish packages to electrical motors, development facades and different business packages, our coatings are designed to forestall corrosion, building up productiveness and make stronger sturdiness. With greater than 150 years of enjoy within the coatings trade, the worldwide staff at Axalta continues to seek out tactics to serve our greater than 100,000 shoppers in over 140 international locations higher each day with the best coatings, software programs and era. For more info discuss with and apply us on LinkedIn and @axalta on Twitter.

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