The BMW Team considerably speeded up its ramp-up of electromobility over again in 2022. As prior to now introduced, the BMW Team was once in a position to greater than double its BEV gross sales from 2021 (+107.7%) with a complete of 215,755 fully-electric BMW and MINI automobiles dropped at shoppers. A big milestone was once reached when the BMW Team passed over its 500,000th fully-electric automobile to its new proprietor against the tip of remaining yr.

The BMW Team delivered a complete of two,399,636 BMW, MINI and Rolls-Royce automobiles to shoppers international in 2022 (-4.8%); a yr by which all industries confronted headwinds from provide bottlenecks, China’s pandemic lockdowns and the battle in Ukraine. The primary affect was once felt within the first six months of the yr, with deliveries down in comparison to the former yr. Gross sales an increasing number of picked up in the second one part of 2022. Within the fourth quarter, the BMW Team reported vital gross sales enlargement of +10.6%, with 651,798 automobiles dropped at shoppers.

The BMW Team is constructive in regards to the yr forward. “We can care for our path for successful enlargement in 2023. The transparent focal point might be on proceeding to ramp up electromobility. The following milestone for 2023 is for 15% of our general gross sales to return from fully-electric automobiles. With the release of the BMW i5 later this yr, we’re taking every other essential step at the street to electrifying our type lineup,” in line with Nota.

The way forward for the BMW Team is electrical, round and virtual. One spotlight at the street to the NEUE KLASSE was once offered on the CES in Las Vegas remaining week: BMW i Imaginative and prescient Dee represents the BMW Team’s imaginative and prescient of the long run virtual revel in, each outside and inside the automobile. The BMW Team will supply additional insights and glimpses of the innovative automobile thought of the NEUE KLASSE over the process 2023.

On the similar time, the corporate is pushing ahead with additional digitalisation of gross sales and advertising and marketing. In long term, the BMW Team will depend on direct gross sales in 24 Ecu markets, with brokers appearing as gross sales representatives – this creates the essential prerequisites for a continuing transition between the net and offline buyer revel in. The transparent intention of the brand new company type is to strengthen buyer pleasure and the top rate logo revel in and to succeed in out to new, online-savvy buyer goal teams. The BMW Team’s new company type may even create worth transparency and make sure shoppers revel in the similar, constant providing throughout all gross sales channels. Stipulations might be installed position this yr that can permit MINI to begin in 2024, with BMW to practice in 2026. Implementation might be in shut cooperation with retail companions.

The My BMW/MINI app is a core component of the gross sales realignment. With its many options and intuitive consumer interface, it guides customers throughout the business’s superb buyer revel in. The My BMW/MINI app serves because the interface for customized buyer discussion, with about two million customers in round 50 markets each and every unmarried day.

BMW logo maintains No.1 function in international top rate section

The BMW logo bought a complete of two,100,692 gadgets (-5.1%) international remaining yr and maintains its No. 1 function within the international top rate section. The BMW logo additionally noticed sturdy enlargement in electrified automobiles. Gross sales of electrified automobiles (incl. plug-in hybrids) for the whole yr had been up +35.6% at the earlier yr, at 372,956 automobiles.

The emblem’s sexy product portfolio is proving extraordinarily well-liked by shoppers. That is mirrored in excessive new orders for fashions just like the BMW X1, iX1*, i4, iX and i7* fashions. Later this yr, the BMW Team will make bigger its electrical lineup with the BMW i5.

BMW M marks fiftieth anniversary with document yr

Regardless of the demanding situations of provide bottlenecks, BMW M GmbH ended its anniversary yr with a brand new all-time excessive. BMW M reported enlargement of +8.4% in comparison to the former yr, with the sale of 177,257 gadgets. On the similar time, BMW M made really extensive growth with electrification of its product portfolio. The release of the primary two fully-electrified BMW M Efficiency fashions, the i4 M50* and the iX M60*, the first actual electrified high-performance type, the BMW XM*, and the brand new M240i Coupé* contributed very much to this a hit year-end. The brand new version of the BMW M2 and the recently-released BMW M3 Traveling additionally made a significant contribution to gross sales enlargement remaining yr.

In parallel with those new additions to the product lineup, BMW M additionally noticed proceeding sturdy call for in its fiftieth anniversary yr for its most sensible high-performance derivatives, the M3 and M4, and its customary X fashions. In consequence, the outlook for 2023 could be very certain for BMW M GmbH, with the promise of additional document effects to return.

MINI Electrical* stays best-selling MINI type variant

The top rate car logo MINI bought 292,923 gadgets remaining yr (-3.0%). Gross sales of electrified MINI fashions advanced definitely: The selection of electrified MINI fashions bought (incl. plug-in hybrids) climbed +14.3% to 60,839 automobiles and subsequently accounted for round 21% of general MINI gross sales international in 2022.

The fully-electric MINI Cooper SE* remained the logo’s best-selling type variant in 2022. A complete of 43,744 MINI Cooper SE*s had been bought international remaining yr – an build up of +25.5% in comparison to the former yr.

2023 might be an important yr for MINI. The emblem is celebrating 110 years of car manufacturing at its primary plant in Oxford and might be unveiling the primary two fully-electric fashions of the brand new MINI circle of relatives.

Rolls-Royce Motor Vehicles reported absolute best gross sales in its 118-year historical past

Within the yr by which Rolls-Royce Motor Vehicles unveiled Spectre, the sector’s first ultra-luxury electrical tremendous coupé, the corporate additionally reported the absolute best gross sales in its 118-year historical past, with 6,021 motor automobiles dropped at shoppers international (+7.8%). Many areas completed their highest-ever gross sales.

Each and every of the ones automobiles was once Bespoke: made to the fitting needs of the buyer, all the way down to the very remaining element. The price generated via the marque’s unrivalled Bespoke providing was once upper than ever prior to, with shoppers now paying round part 1,000,000 Euros on reasonable for his or her distinctive Rolls-Royce.

International call for stays buoyant throughout all the product portfolio, led via Cullinan and Ghost – the order financial institution throughout all fashions stretches a ways into 2023 with very sturdy pre-orders for the brand new all-electric Spectre, following a extremely a hit international premiere in October. The exceptionally certain shopper response to Spectre comes because the marque prepares to construct simplest fully-electric automobiles via the tip of 2030.

BMW Motorrad posts absolute best gross sales in corporate’s historical past

With a complete of 202,895 bikes and scooters dropped at shoppers – an build up of +4.4% year-on-year – , BMW Motorrad reported its absolute best gross sales within the corporate’s historical past. The Europe, Americas and Asia areas, specifically, all posted new gross sales highs and made a very important contribution to BMW Motorrad’s document gross sales. The emblem’s compelling lineup, with a hit merchandise that form their respective segments, and the marketplace creation of well-liked new fashions, just like the fully-electric BMW CE 04, had been sturdy elements within the a hit end result for 2022.

BMW & MINI gross sales within the areas/markets

The BMW Team delivered a complete of 791,985 BMW and MINI automobiles to shoppers (‑6.4%%) in China remaining yr. 199,112 automobiles had been bought within the fourth quarter – an build up of +12.7%.

BMW and MINI gross sales within the US between January and December totalled 361,892 gadgets (-1.3%). Gross sales advanced definitely within the fourth quarter: BMW Team deliveries had been up +11.1% year-on-year, achieving 112,057 gadgets.

In Europe, the BMW Team bought a complete of 877,369 BMW and MINI automobiles in 2022 (‑7.5%). Within the fourth quarter, the corporate delivered 247,551 gadgets to shoppers. This represents an build up of +10.9%.

In Germany, 252,087 BMW and MINI automobiles had been registered within the complete yr.

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